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Since Canivell Fernandez invented his revolutionary patented formula branded Ceregumil, until today, more than a century has gone by. Ceregumil is a product of long tradition in the market and many families are deeply rooted in consumption.
“Behind every product there is health, tradition, technology and a proud Ceregumil team of being part of a centennial firm”.
How Ceregumil started?
The creator of this famous tonic was born in Granada, and was a Pharmaceutical in 1878 and settled in Montilla (Córdoba), Bernabé Fernández Sánchez.
Blanca Canivell Pascual starts to manage the pharmacy in Montilla, called “Modern” and located in Corredera street No. 49, where stubby and dark bottles that was labeled almost manually without any luxury in his presentation were sold.
Milestones in its history
Ceregumil got to sell so much that, Bernabé Fernández Sánchez was forced to fulfill two objectives: first register the invention (1912) and another, find a city near the sea or sea port, to manufacture, distribute and make Ceregumil travel all over the world.
Then the first factory opened in Malaga (1921). His final implementation occurs when the company supports its production in what we might call an aggressive approach and early modern prospecting techniques, market, marketing and advertising.
In 1924 the certificate of pharmaceutical laboratory is achieved.
Ceregumil displays on its label th gold medal prize achieved in the Exhibition of Palma de Mallorca, and in the early years of the decade of the 20 moves to occupy a leading position on consumption and sales. Other accomplishments would come by, like in the Malaga’s Exposition and Samples Fair (1924), Iberoamerican Exhibition of Sevilla (1929), Peru’s International Exhibition (1949), etc.
Later, Fernández Canivell would be selected as Honored Member of the Chambers of Commerce of Buenos Aires (1959) and Venezuela (1973).
Fernández and Canivell in a few years gets the attention of all the graphic artists of the country, the company gets that its product is advertised everywhere through the graphic work of the best authors in the genre. Such is the response gotten from the Spanish creative, that in very few years no company in Spain can put together a graphic collection similar to that of Ceregumil. That is how it was introduced in every home.
The 60’s and 70’s brought the broadcasting of the product through radio, and Ceregumil adapts to new times with new facilities in Malaga’s Industrial Estate El Viso (1972). On the 80’s starts taking its first steps on television, and its in the 90’s when with the development of new products has a remarkable presence on television.
With the new century, XXI, and after celebrating its first 100 years in 2007, new challenges were opened for the company. Based on our concept of Natural Product, the department of Research and Development works, in conjunction with several universities, on new developments that allows the binding of “dietary” and “:health” concepts, with the only goal to improve health through natural food supplements.
New projects require new facilities and new technologies that where accomplished on 2009. With the new facility, the company re-adapts to new times and new requirements, demonstrating once again the brand Ceregumil is updated, and is still, aftr more than 100 years, a leader in improving the health of all who knows and uses their products.
The concept of family business still remains, we work with the same enthusiasm as the founders, we have very automated installations, continue to work with raw materials of first quality, with novel processes to ensure a high level of service, reliability and security to our customers, and we like to be close to the needs of our customers.
On the management model
We are specialized manufacturers in food supplements within the health and wellness industry, so our management is based on maintaining the highest quality in all areas of the business, from production processes, R & D, administrative to commercial.
We lead the business thinking about the latest client, by striving to achieve a healthier life, continuously innovating our catalog, supporting and developing the core business of the company to give society a prompt responsiveness.
Our project is proposed to be a long-term career, both domestically and internationally using strategic partners where required.
We support socially responsible development, we operate with maximum responsibility premises. This attitude stems from the values passed since the inception of the company, behaving, on its own initiative, in a manner accountable to all our stakeholders: professional workers, customers, suppliers and society in general.
We are aware of the importance of sustainability and responsible action. Integrated Security Policy, Occupational Health and Environment is a clear reflection of our commitment to the environment.
Fernandez and Canivell has always focused on people in two areas: human and technical. It has managed to select and retain their most precious asset, which has contributed to the company: enthusiasm, courage to stay in the market over 100 years, achieving the set goals, provided advanced technical knowledge for every moment both R & D and manufacturing methods…
Also people receive in return trust, reliability, encouraging personal skills, a good climate and working environment, generating a sense of belonging, an excellent symbiosis of collaboration and effective teamwork.
About the organization
Fernandez and Canivell’s team works constantly to add value, boosting the business to transmitted it in the future.
The company is organized as follows:
Board of directors
Composed of members of the company, where operational decisions that has to do with the business of the company are managed.
Among them there is a person elected to safeguard the rest of the organization, the CEO.
Technical Department and R & D
About our new facilities
The new facilities located in the Andalusia Technology Park in Malaga is a proof of the modernity of a century-old company that continues to invest in research, innovation, quality and safety in its products, without losing the tradition that represents the brand CEREGUMIL as a pioneer in the market for restoratives, tonics and other food supplements.
– 4000 m² plant
– Technology in manufacturing, distribution and R & D lab
– System extraction of raw materials that provides higher quality product
– Quality Assurance
– Food safety
– Certificate of Compliance with Good Manufacturing Practice (GMP)
– ISO 9001 and ISO 14001
About our products
Fernandez and Canivell S.A. as a pharmaceutical laboratory since 1924 it has always had as ultimate goal the quality of their products. This has led to reconcile the tradition of its manufacturing system with the latest technologies.
We work among others, under the guidelines of the standards:
Every year we care to put in market new products based on demand, thus we are updating our portfolio. We preserve the natural origin and quality of raw materials we work with.
The range of products grows because the needs are changing. Today the company not only manufactures tonics, but has been renewed and increasing its range to achieve a wide range of specific products for every need and every person.
Our customers recognize us for being a traditional brand, more than 100 years in the market, helping many families to lead a healthier life, having an image of natural products that are made directly with cereals, legumes and sugar. They are healthy products that help you through the day.
About our business areas
1. We manufacture food supplements in liquid form at our plant in Malaga and market our brands throughout the domestic market, such merchandising we cover both the pharmacist and the parapharmaceutical with own network and with external network.
2. We sell CEREGUMIL and the rest of our brands in the international market, being present and in Portugal, USA, Costa Rica, Guatemala, Dominican Republic, Puerto Rico, Peru, Chile, Taiwan, among other countries. We accommodate our products to each country and are flexible in the image we want to give in the destination country.
Ceregumil has distributors in Europe, America and Asia.
3. Manufacture for others, Contract Development and Contract Manufacturing, have a state of the art facilities to manufacture liquid and semiliquid products. We adapt to each of our customers by giving them a personalized service adjusting our processes to your requirements, we are known for flexibility and adaptation to customers and countries, while meeting our quality standards, obtaining high quality and very competitive products. We help them adapt their formulas to Community requirements.
We offer a range of highly competitive products with Fernandez and Canivell formulation, which can be understood as “white label”.Today we are present in Spain and in countries of North Africa and the Middle East.
Ceregumil can help you
FERNANDEZ AND CANIVELL develops its range of Food Supplements trying to help in all everyday possible situations, through dietetics we care about strengthening a healthier life for people, adapting to different gaps, ages and conditions.